“A bold red mouth never dates. It is THE number one dress up tool, whether that’s a simple throw-it-on-and-go statement, or the final touch to full- on, drop-dead glamour. Its style, sex and sophistication all wrapped up into one detail.”

“The stretched liner is makeup’s ultimate deign classic. It’s not just about a beautiful eye shape, it’s an attitude, whether that’s elegantly couture, or punkier and more graphic. When you know how to make it fit, the choice of style is yours.”

“One of modern beauty’s biggest reinventions is in the use of blush. What used to be sweet, now has the edge of a 90’s outdoors-y chic. A post-gym flush with an effortlessly blurred lip; dressed up meets dressed down, masculine meets feminine and healthy meets cool.”

“One of the untold stories in beauty is the appeal of the more lived- in smoky eye. It’s that moment when a melt, a smudge and a little bit of creasing are actual techniques, not mistakes. As we know, some of the best results in makeup are beautiful accidents. It’s about being perfectly imperfect.”

“There’s a heritage to full on glam which stops it from just being theatre. Its not enough to throw it all on with abandon, you need to ensure everything screams luxury; from a jewel metallic wash, to an airbrushed liquid gloss. Add a Studio 54 decadence to that and you have a level of glamour that is totally timeless.”

“One of the greatest inventions in beauty technology is the ability of products to give an all-over post-spa luminosity without looking like a lot of coverage. Its that idea of make up being an extension of skincare and creating futuristically plasticised skin texture with which you really have to do very little else.”