MAC Loves Pride

To me, Pride is everyday.
Walking down the street
as a visibly queer person
owning who I am, proudly,
is an act of defiance
against the norm.”

— @CHARLIEFORDNISHIMURA

Pride And Joy

Though most public parades are still halted this year, that doesn’t mean
the celebration has to stop. Pride is still alive – in all forms and for people of all
identities. It’s incorporated in the experiences of the revelers who identify as
lesbian, gay, bisexual, transgender, queer, asexual, pansexual and intersex
and celebrate despite the barriers that society – and social distance – presents.

With our longstanding partnerships with LGBTQIA+ organizations and
OVER $500,000,000 raised through our VIVA GLAM program, M·A·C is
committed to continuing the celebration – and amplifying each voice in
the community – all year long.

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PRIDE IS CELEBRATION AND PROTEST

Six voices. One message. Meet this year’s Pride crew and see what they have to say about what
this time of year means to them, how they celebrate their identities and what allyship should look like.




#MACShareItWithPride
Partnering with donation action technology platform Cheerity, for every photo that is uploaded with the M·A·C Pride & Joy frame a £10 donation will be unlocked for UK Black Pride (up to £10,000) – generating a groundswell of support and UGC for this incredible cause and community.

Pride And Joy
Find Your Inspiration

GET INSPIRED:
MAKEUP WITH A MESSAGE

Create a look with an emphasis on authenticity. Find colourful products
to show off your Pride – from the softest shades to the punchiest pigments.

FIND YOUR PRIDE LOOK

Early on, makeup was a large part of what
gave me my confidence to step outside of
the house. I drew what I wanted myself
and others to see. Now, it's a mechanism
of enhancement. It lets me set a mood for
a look.”

— @CHIPPEWAJANE

Makeup makes me feel confident and it allows me
to emphasize my features that make me unique.”

— @AKACUJI

[Makeup is] a powerful tool in
asserting my identity when meeting
people and being out in public.”

— @AMLATER

Get Tips From MAC Artists

PREPPING FOR PRIDE?
GET REAL-TIME TIPS
FROM A M·A·C ARTIST

Book a Virtual Consultation or Video Chat with a real
M·A·C Artist from the comfort of your own home.

VIDEO
CHAT LIVE

LET'S TALK

BOOK A VIRTUAL
CONSULTATION

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BACKING THE BRITS
M·A·C supported the Theo Adams Company theatrical collective as they supported Elton John and Olly Alexander’s performance of It’s A Sin at this year’s Brit Awards, providing makeup products for each performer to self-apply for the show-stopping dance and musical performance.

*Images provided by Jenny Glynn

Pride And Joy
Learn More About MAC Inclusivity

LEARN MORE ABOUT OUR COMMITMENT
TO AN INCLUSIVE AND DIVERSE FUTURE FOR ALL

Today, we remain more committed than ever to standing with marginalized communities seeking
justice and equality, as we put our resources and energy toward being a force for positive change.

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Makeup creates an avenue
for me to have fun with my
visual artistry…It’s a weapon
for me to create new possibilities
of the way individuals interact
with my beauty.

— @THUGPOP