WEEK 2025
DISCOVER MORE FROM LONDON FASHION WEEK...
MEET THE ARTISTS
FRESH OFF THE RUNWAY
DREAMING ELI
‘LIVED HARD, LOVED EVEN HARDER’ AT DREAMING ELI
“Dreaming Eli has always had such a strong undertone of elegance and beauty and just gorgeous, gorgeous things. She’s romantic and she’s womanly. If you’ve had your heart broken and I know I’ve had heartbreak; imagine you’ve just split up with someone and you’ve made such a beautiful effort to do such gorgeous makeup, and it’s just all unraveled.” Carly Utting, Senior Artist, MAC Cosmetics
Makeup by Carly Utting and the MAC Pro Team.
FRESH OFF THE RUNWAY
ANNIE'S IBIZA
'LOVE LORN WARRIOR WOMAN' AT ANNIE'S IBIZA
The idea for the makeup comes from looking at Rennaissance Art from a religious point of view. We're taking it from the viewpoint of a female led religious belief, we're looking at figures such as Joan of Ark, these women are powerful, they are strong, they are in control, they are warriors. There is an element of fashion going on with the flushed cheek and then power is coming through with the real strong blood red lip. We're giving that blessed look with the eyes, giving it a subtle line of gold, you can't really see it, it kind of blends into the skintone but it just creates this extra glint in the eye that looks like you've been shone down on. Studio Fix Fluid Foundation gives a really matte velvety texture to the skin but we're mixing it with Strobe Cream, which is classic M.A.C, meaning it dries down with this oppalescent glow without being sweaty.
Makeup by Dominic Skinner and the MAC Pro Team.
FRESH OFF THE RUNWAY
ASHISH
'NIGHT BUS BEAUTY’ AT ASHISH
“The makeup for Ashish is about making all the models look like it's the next morning after they've been out the night before. It's these party glitters around their eye, made to look like they've danced and sweated and got a little bit tipsy. The lip looks like they've been kissing a lot or as we'd say in the UK, snogged, and is blurred around the edge. " - Terry Barber, Global Creative Director of Makeup Artistry, M.A.C Cosmetics
Makeup by Terry Barber and the MAC Pro Team.
FRESH OFF THE RUNWAY
RICHARD QUINN
‘ROMANTIC SOFT 60s’ AT RICHARD QUINN
“It’s almost a soft 60s vibe, referencing Jean Shrimpton, Julie Christie, Diana Ross in Mahogany. A whisper of contour, a sort of white pearl on all skin tones. Lots of mascara with an iridescent high cheekbone. We’re then finding a nude lip that’s suitable to their skin colour, almost a putty beige. It’s classic, effortless, timeless .It’s just beauty, no tricky graphics. We want perfected skin, going old school and using Studio Fix Fluid. I’m feeling the coverage at the moment, I don’t know if anyone else is but I am. – Terry Barber, Global Creative Director of Artistry M.A.C COSMETICS
Makeup by Terry Barber and the MAC Pro Team.
FRESH OFF THE RUNWAY
FASHION EAST: NUBA
‘WAKING UP FROM A DEEP SLEEP’ AT NUBA
Shortly after graduating from Central Saint Martins’ MA (Menswear) program in 2020, designer Cameron Williams launched his clothing label Nuba with “the intention of shifting perspectives of how people perceive nuances in culture and the experience of growing up in a foreign environment”. With a deft hand for tailoring, Williams challenges classical ideas of elegance. “By bringing in these different cultural elements from our parents, our mothers, I wanted to add a uniqueness to the idea of elegance and redefine what that means in a luxury setting,” he explains. Now, Williams’ long-time friend and creative collaborator Jebi Labembika joins Nuba as co-creative director, helping to weave the ideas that underpin the label into fresh narratives.
Makeup by Romero Jennings and the MAC Pro Team.
