Start your eye makeup routine with a primer, like Prep + Prime 24-Hour Extend Eye Base, to ensure long-lasting color. Apply it gently with your finger, covering the eyelid and lower lash line. Follow up with your chosen eyeshadow, blending well to avoid harsh lines. Enhance your look with eyeliner and finish with mascara to define the eyes. For inspiration and tutorials, check out the MAC YouTube channel, where you can find step-by-step guides for every style, from classic to cutting-edge trends.

There’s a world of eye makeup to experiment with, each product offering its unique effect. Eyeshadow is available in several forms, including loose powder, pressed powder, baked, and cream. These formulas come in a variety of finishes, such as matte, shimmer, satin, and glitter, offering endless possibilities. Eyeliner and mascara are essential for defining and enhancing eyes, while primers provide a smooth base to extend the wear of your makeup. Play with different intensities and textures to create everything from natural looks to dramatic smoky eyes or glittering styles.

The best eye makeup is about achieving the look you envision. For bold, vibrant eyes, go for highly pigmented eyeshadows like MAC Eyeshadow in rich, intense shades. If you're aiming for a natural finish, stick to soft and matte shades. MAC’s eyeshadows are celebrated for their buildable texture, blendability, and wide color range. Whether you want a classic eye, a bold statement, or something in between, MAC has everything you need to create your perfect look.

Eye makeup is all about personal expression. Start by applying a primer like Prep + Prime 24-Hour Extend Eye Base to help your shadows last longer. For a versatile and creamy look, try Pro Longwear Paint Pot as both a primer and eyeshadow. When experimenting with different eye shapes, such as almond or hooded eyes, consider techniques like cut-creases for depth or cat-eye liner for a bold effect. Use the right brushes to blend seamlessly and define your eye shape, finishing off with mascara to open up your eyes.

For a simple, everyday eye look, begin with natural, matte shades that match your skin tone. Apply a base color across the entire lid, then define the crease with a slightly darker shade. To make your eyes appear larger, use a highlighter on the brow bone and inner corners of the eyes. Add a coat of mascara, such as MACStack Mascara, to lengthen and volumize your lashes. For the perfect finish, define your brows with a precise pencil like Eyebrows Styler to frame your eyes beautifully.