GET THE M·A·CXIMAL LOOK

April 24, 2024 by Carly Utting
After seasons of minimal Clean Girl looks, M·A·Cximal makeup is here to shake things up – starting with bold, in-your-face lips. We turned to four social media sensations – including Danielle Marcan and Myla Blankson – to put the new M·A·Cximal Silky Matte Lipstick to the test. Dominic Skinner, M·A·C Director of Makeup Artistry, and Carly Utting, M·A·C Senior Artist, share the tips and products you need for more-is-more M·A·Cximal makeup looks that scream, “I wear M·A·C!”
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MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
DANIELLE MARCAN WEARS VELVET TEDDY

Meet Danielle Marcan. Known for her bold makeup looks, the social media star is adding M·A·Cximal Silky Matte Lipstick to her repertoire. "Lip colour is how I show my personality, so it needs to last all day,” she says. “I love how rich and creamy M·A·Cximal is. It glides on and the colour really lasts.”

SHOP DANIELLE'S LOOK
BEST SELLER
HOW TO GET THE LOOK
  1. Prep lips Prep + Prime Lip
  2. Define using trending Lip Pencil in Whirl
  3. Smooth on M·A·Cximal Silky Matte Lipstick in Velvet Teddy
  4. Colour lids with Pro Longwear Paint Pot in Groundwork using a finger or brush
  5. Coat lashes with a generous amount of M·A·CStack Mascara.
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Prep + Prime Lip
£22.00
A colour-free lipstick primer that adds light moisture, smoothes and refines.
(451)
Lip Pencil
£20.00
A lip liner pencil in a wide range of colours designed for shaping, lining or filling in lips.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
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Pro Longwear Paint Pot
£22.00
A long-wearing blendable eye primer and/or cream shadow that can be worn alone or with other products.
(8378)
MACStack Mascara
£27.00
An endlessly buildable, non-clumping mascara that stacks on infinite layers of volume and length. Now available in Chesnut Stack, our brown mascara!
SHEILA O’CALLAGHAN WEARS RUBY WOO

Starting her modeling career at 49 years old, M·A·Cximal Silky Matte Lipstick makes Sheila feel fearless and empowered. "I never leave this house without lipstick – bold colour makes me feel vibrant. I wear it for myself.”

SHOP SHEILA'S LOOK
BEST SELLER
HOW TO GET THE LOOK
  1. Prep lips with Prep + Prime Lip.
  2. Define using trending Lip Pencil in Ruby Woo.
  3. Smooth on M·A·Cximal Silky Matte Lipstick in Ruby Woo for an iconic red lip.
  4. Line waterlines using Eye Kohl in Feline to accentuate eyes.
  5. Coat lashes ewith a generous amount of M·A·CStack Mascara.
(294)
Prep + Prime Lip
£22.00
A colour-free lipstick primer that adds light moisture, smoothes and refines.
(451)
Lip Pencil
£20.00
A lip liner pencil in a wide range of colours designed for shaping, lining or filling in lips.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
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Eye Kohl
£20.00
An eyeliner with rich colour and a silky smooth, matte/pearl finish.
(8378)
MACStack Mascara
£27.00
An endlessly buildable, non-clumping mascara that stacks on infinite layers of volume and length. Now available in Chesnut Stack, our brown mascara!
For a vibrant red, Sheila wears MACximal Silky Matte Lipstick in Ruby Woo.
Sheila wears MACximal Silky Matte Lipstick in Keep Dreaming for a classic deep rose shade.
MYLA BLANKSON WEARS CAVIAR

As a multifaceted, ethereal individual, Myla has a passion for editorial makeup and fashion, as well as styling and interior design. M·A·Cximal Silky Matte Lipstick allows them to express themselves.  “My world is made up of many colours, and I love using lipstick to express myself. With so many shades to pick from, I feel totally free to be me.”

SHOP MYLA'S LOOK
NEW SHADE
HOW TO GET THE LOOK
  1. Prep lips with Prep + Prime Lip
  2. Define using trending Lip Pencil in Chestnut
  3. Smooth on M·A·Cximal Silky Matte Lipstick in Caviar for foolproof black colour
  4. Tap Clear Lipglass onto lids for a high-shine finish
(294)
Prep + Prime Lip
£22.00
A colour-free lipstick primer that adds light moisture, smoothes and refines.
(451)
Lip Pencil
£20.00
A lip liner pencil in a wide range of colours designed for shaping, lining or filling in lips.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
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Lipglass Clear
£22.00
A unique clear lip gloss that can create a glass-like finish or a subtle sheen.
Myla wears MACximal Silky Matte Lipstick in Caviar.

Myla wears MACximal Silky Matte VIVA GLAM Lipstick in VIVA EQUALITY.
ANJENI KHUSUL WEARS MEHR

A creative and dynamic beauty enthusiast, Anjeni references her Mauritian and Indian roots to weave together a colourful tapestry of tradition and modernity. Every one of her makeup looks tells a story – and is always rooted in hydration. “Hydration is the base of my makeup routine and I want my lips to feel soft," she says. "When you put M·A·Cximal Silky Matte Lipstick on you can feel the cocoa and shea butter. My lips feel nourished."

SHOP ANJENI'S LOOK
BEST SELLER
HOW TO GET THE LOOK
  1. Prep and hydrate your complexion with Hyper Real Serumizer™ Skin Balancing Hydration Serum.
  2. Even skin tone using Studio Radiance Serum-Powered™ Foundation.
  3. Sweep Mineralize Skinfinish in Soft & Gentle onto high points of cheeks.
  4. Prep lips with Prep + Prime Lip.
  5. Define using trending Lip Pencil in Whirl.
  6. Smooth on M·A·Cximal Silky Matte Lipstick in Mehr.
Hyper Real Serumizer™ Skin Balancing Hydration Serum
£80.00
The new, never-before-seen serum-moisturiser hybrid! Its breathable formula improves skin texture and strengthens skin barrier, to reveal petal-soft skin for a makeup-ready canvas.
Studio Radiance Serum-Powered™ Foundation
£39.00
A moisturising foundation with buildable coverage in 56 luminous shades. Features a 10% hyaluronic acid solution to deliver plump, hydrated skin with all-day radiance, it smooths skin texture and evens out skin tone.
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Mineralize Skinfinish
£34.00
A luxurious powder with 77-Mineral Complex that adds highlights to the face and body.
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Prep + Prime Lip
£22.00
A colour-free lipstick primer that adds light moisture, smoothes and refines.
(451)
Lip Pencil
£20.00
A lip liner pencil in a wide range of colours designed for shaping, lining or filling in lips.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
Anjeni wears MACximal Silky Matte Lipstick in Mehr.

Sporting our bestseller, Anjeni wears MACximal Silky Matte Lipstick in Warm Teddy.

Share your favourite M·A·Cximal Look on social media with the hashtag #IWEARMAC

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GET THE MACXIMAL LOOK

April 24, 2024 by Carly Utting