IT CHANGES LIVES

Change a lipstick. Change a life. Because of you, M·A·C has raised almost $500,000,000 to date globally through the sale of M·A·C VIVA GLAM Lipstick and Lipglass to fight HIV/AIDS. To give you an idea of how that translates – just one lipstick gives four HIV tests for newborns or eight home-delivered meals for a person living with and affected by HIV/AIDS. What can we say, we’re fanatical about celebrating life.

IT MAKES A STATEMENT

We know you. You live by your own beauty rules. You don’t emulate, you innovate. You colour outside the lines. And you know that beauty is about enhancing not erasing. It’s about non-conformity, feeling empowered and taking on the persona of who you want to be. You want to own every room you enter and you know there’s no better way to start than with bold red lip.

IT CELEBRATES TRAILBLAZERS

From day one, we’ve put the spotlight on trailblazers and forward-thinkers. People who are fearless and unapologetic about being the first to say, the first to try or the first to speak out. From burlesque dancers to big screen stars and award-winning singers; not to brag but VIVA GLAM cover stars know how to make an entrance. And we wouldn’t have it any other way.

IT CHAMPIONS INCLUSIVITY

We see the spectrum of sexuality and gender identity. We know that every voice deserves to be heard; especially the most marginalised, stigmatised and under-served. This is why we continue to change the conversation around diversity and inclusivity. We do it loudly and we do it fearlessly. So the next time you choose VIVA GLAM, know you’re buying more than just a lipstick, you’re advocating for every voice.

IT PUSHES BOUNDARIES

Thanks to our ever-growing community we’re forever pushing boundaries. Looking for new ways, not to mention new shades to make an impact with. And since we only turn 25 once, we’re pulling out the stops and making an even bigger, bolder statement. But we don’t kiss and tell, so keep your eyes peeled for the glam things on the horizon.