Sia has pushed the boundaries of pop music by raising her
own voice – and inspiring her fans to do the same. In 2018,
she unveiled a matte warm red Lipstick to support the
M·A·C AIDS Fund that dared to be loud.

A fashion darling and innovator, the International Queen
of Burlesque spread glam around the globe in her role as a
VIVA GLAM spokesperson.

M·A·C Cosmetics celebrated its 10th anniversary
by naming the it-girl and New York style icon as one of
the latest spokespeople for VIVA GLAM.

After the huge success of the original VIVA GLAM I,
M·A·C launches the second VIVA GLAM campaign fronted
by the self-described “non-lipstick lesbian” and Canadian
singer-songwriter sensation. The invitations to k.d.’s VIVA GLAM II
Lipstick launch party were designed as playing cards that
featured k.d. as queen.

In 1995, fashion designers including Marc Jacobs,
Vivienne Westwood and Katharine Hamnett participated in
creating a couture colour collection showcasing the shade
of the original intense brownish red VIVA GLAM I Lipstick.

With words by M·A·C co-founder Frank Toskan, a bold
graphic is created to launch VIVA GLAM and the M·A·C
AIDS Fund. The campaign announced that every cent of
the selling price of VIVA GLAM Lipstick would be
donated to the M·A·C AIDS Fund to help fight HIV/AIDS.