7 EASY HALLOWEEN MAKEUP
IDEAS FOR 2024

October 7, 2024 by Cat Quinn
When it comes to Halloween Makeup Looks, why choose between glam and gore when you can have more? We’ve curated the top trending Halloween makeup ideas for 2024 and reimagined them for every party of the week – whether you want to look scary, sexy or a little bit of both.

Inspired by pop culture and your favourite films and TV shows, you can choose something cutesy (like mermaid or doll makeup) or go for something a little less demure (like vampire, ghost or goth makeup). We’ve designed the makeup tutorials ahead for every skill and style. Whatever look you choose, these long-wearing products have been tested backstage and on set by industry professionals, so you can trust they’ll last through every Halloween party and after-party.

SHOP GHOUL MAKEUP

Get this ghoulish makeup look with the Connect In Colour Eyeshadow Palette: HI-FI Colour.

HOW TO GET THE GHOUL MAKEUP LOOK

You can say his name three times or summon this ghost makeup look from the big screen with a few simple steps. Expect to see ghosts, ghouls and pinstripes everywhere this Halloween. Makeup Artist Alejandro Lopez shows you how to get the look with just makeup.

  1. Smooth the Full Coverage Foundation in shade White all over your face as a base.
  2. For a mossy look, contour your cheeks and forehead with Connect In Colour Eyeshadow Palette: HI-FI Colour. in Gallerina, adding more on the nose and ears as desired.
  3. Create exaggerated eye circles by mixing up a custom blend of shade Fuchsia So Bright and Darkroom from the Connect In Colour Eyeshadow Palette: HI-FI Colour and painting it around the perimeter of your eyes.
  4. Generously line the top and bottom lash lines with Eye Kohl in Smolder and smudge out the edges with Eyeshadow in Carbon.
  5. Keep the edges clean for a glam look or blend and drag them downward to make it gore…and more.
  6. Sweep Retro Matte Liquid Lipcolour in Caviar on lips.
  7. No pinstripe suit? No problem. Paint on body stripes with Paint Stick in shade Black Black and Pure White
(28)
Full Coverage Foundation
£34.00
A foundation that's both water-resistant and long-wearing with opaque coverage.
(1)
Connect In Colour Eyeshadow Palette: Hi-Fi Colour
£36.80
A technicolour 12-pan eyeshadow palette innovated with our most pigmented formula to date. Create limitless makeup looks – from artistic to ultra-cosmic.
(8)
Eye Kohl
£16.00
An eyeliner with rich colour and a silky smooth, matte/pearl finish.
(46)
Eyeshadow
£16.00
A highly pigmented powder that applies evenly and blends well.
(500)
Retro Matte Liquid Lipcolour
£25.00
A colour-saturated Liquid Lipstick with Colour-Flex Technology. Pigment-soaked colour with a velvety mattest-matte finish with 8-hour wear that resists fading.
(12)
Paint Stick
£26.00
A highly pigmented, emollient colour stick that imparts zero grease or shine.

SHOP GOTH MAKEUP

On Wednesdays, we wear goth makeup.

HOW TO GET THE GOTH MAKEUP LOOK

Whether you’re channeling a musician-turned-avenger from the underworld or a sadistic teenager from a macabre family, everyone’s going goth this Halloween. Makeup Artist Toshia John Ypilan shows you how to go from soft goth to trad goth with a few swipes of MAC black.

  1. Line your eyes with Eye Kohl in Feline, smoking it out toward the corners.
  2. Line your lips with goth-girl favourite Lip Pencil in Nightmoth, then smooth on MACximal Silky Matte Lipstick in Antique Velvet on top.
  3. Make it gore by sweeping on shade On The Cloud from the Connect In Colour Eye Shadow Palette: Encrypted Kryptonite onto your lids and spike out your lashes with MACStack Mascara.
  4. Swap your brown lipstick for a more editorial look by lining lips with Retro Matte Liquid Lipcolour in Caviar and filling in the center with Ligplass Clear.
(8)
Eye Kohl
£16.00
An eyeliner with rich colour and a silky smooth, matte/pearl finish.
(451)
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
Connect In Colour Eyeshadow Palette: Encrypted Kryptonite
£25.60
A smoky-toned 6-pan eyeshadow palette innovated with our most pigmented formula to date. Create limitless makeup looks – from subtle to dramatic.
(8378)
MACStack Mascara
£21.60
An endlessly buildable, non-clumping mascara that stacks on infinite layers of volume and length. Now available in Chesnut Stack, our brown mascara!
(500)
Retro Matte Liquid Lipcolour
£25.00
A colour-saturated Liquid Lipstick with Colour-Flex Technology. Pigment-soaked colour with a velvety mattest-matte finish with 8-hour wear that resists fading.
(113)
Lipglass Clear
£22.00
A unique clear lip gloss that can create a glass-like finish or a subtle sheen.
  1. Go for more by filling in your lips with Retro Matte Liquid Lipcolour in Caviar, using a detailing brush and Mixing Medium Shine to extend it beyond the lip line in bold strokes. Fill in your entire eyelids with Eye Kohl in Feline and top with Brushstroke 24-Hour Liner in Brushblack, extending it past the brows and down toward the cheeks in spikey drips.
(500)
Retro Matte Liquid Lipcolour
£25.00
A colour-saturated Liquid Lipstick with Colour-Flex Technology. Pigment-soaked colour with a velvety mattest-matte finish with 8-hour wear that resists fading.
(8)
Eye Kohl
£16.00
An eyeliner with rich colour and a silky smooth, matte/pearl finish.
(4)
Brushstroke 24-Hour Liner
£17.60
A liquid eye liner pen with a precision brush tip that wears strong all day long for 24 hours.

SHOP FANTASY FAIRY MAKEUP

NEW SHADE
Create the fairy look of your dreams (or nightmares) with the Connect In Colour Eye Shadow Palette: Hi-Fi Colour.

HOW TO GET THE FANTASY FAIRY MAKEUP LOOK

Dream up a fairy makeup look that’s equal parts fantasy and fright. We’re seeing fairy makeup trend up this Halloween with beloved characters from Booktok stepping off the page and into the spotlight. Makeup Artist Nathalie shows you how to transform your look in just a few swipes.

  1. Sweep Eye Shadow in Fuchsia So Bright from the Connect In Colour Eye Shadow Palette: Hi-Fi Colour all over your lids and up toward the brow bones.
  2. Define eyes with Brushstroke 24-Hour Liner in Brushblack, extending into a double wing at the corners.
  3. Use a detailing brush and Paint Stick in shade Pure White, draw fantasy-like swirls over the lids and under the eyes.
  4. Define your lashes with individual clusters and dot Dazzleshadow Liquid in Diamond Crumbles onto the centres and corners of your eyes.
  5. Line lips with Lip Pencil in Edge To Edge and Burgundy, then fill in with MACximal Silky Matte Lipstick in Flamingo.
(1)
Connect In Colour Eyeshadow Palette: Hi-Fi Colour
£36.80
A technicolour 12-pan eyeshadow palette innovated with our most pigmented formula to date. Create limitless makeup looks – from artistic to ultra-cosmic.
(4)
Brushstroke 24-Hour Liner
£17.60
A liquid eye liner pen with a precision brush tip that wears strong all day long for 24 hours.
(12)
Paint Stick
£26.00
A highly pigmented, emollient colour stick that imparts zero grease or shine.
Dazzleshadow Liquid
£17.60
An ultra-shiny liquid eyeshadow that glides across lids for a wash of brilliant colour that keeps its splendour for up to eight hours.
(451)
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
(451)
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
  1. Make it gore by adding intensity to the eyes and lips. Rim the upper and lower lash lines with Carbon from the same eye shadow palette. Then use Paint Stick in shade Basic Red to draw on broken capillaries.
  2. Add depth to the lips by adding Lip Pencil in Caviar and filling in lips with MACximal Silky Matte Lipstick in Russian Red.
  3. For a look that screams “more,” use Paint Stick in Pure White all over your face and define your cheeks with Glow Play Blush in Heat Index. Pair pink and purple shades from the Hi-Fi Colour palette on the lids, extending under the eyes in a draped blush shape.
(12)
Paint Stick
£26.00
A highly pigmented, emollient colour stick that imparts zero grease or shine.
(451)
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
Glow Play Cushiony Blush
£28.00
A bouncy, buildable blush that gives a cheeky flush of soft colour – now in a lightweight formula with skin-loving ingredients.
(1)
Connect In Colour Eyeshadow Palette: Hi-Fi Colour
£36.80
A technicolour 12-pan eyeshadow palette innovated with our most pigmented formula to date. Create limitless makeup looks – from artistic to ultra-cosmic.
  1. For the more-is-more finishing touches, use Paint Stick in Pure White and Black Black to add on swirls and dots for a fantasy finish.

SHOP VAMPIRE MAKEUP

BEST SELLER

HOW TO GET THE VAMPIRE MAKEUP LOOK

Sink your teeth into this vampire makeup look that can go from sweet to scary as you build the intensity. With classic vampire horror films making a comeback this winter, this macabre makeup look is as trendy as it is simple. You don’t even need a costume – just some well-placed red lipstick. Makeup Artist Fion shows you how to have a bloody good time.

  1. Sweep Face And Body Foundation in White – or a foundation that’s a few shades lighter than your skin tone – all over your face for a pale sickly look.
  2. Add redness around your eyes using Mineralize Blush in Flirting With Danger.
  3. Generously rim your upper and lower lash lines with Eye Kohl in Feline and tap the shade On The Cloud from the Connect In Colour Eye Shadow Palette: Encrypted Kryptonite on top. Use Brushstroke 24-Hour Liner in Brushblack to draw spikes exteding out from the lower lash lines.
  4. Mix MACximal Silky Matte Lipstick in Diva with Squirt Plumping Gloss Stick in Clear for a blood-stained mouth.
(32)
Studio Face and Body Foundation 120 ml
£38.00
A lightweight, hydrating foundation that delivers a satin finish and sheer coverage.
(96)
Mineralize Blush
£28.00
A blush that builds lightly, layer after layer, without heavy coverage.
(8)
Eye Kohl
£16.00
An eyeliner with rich colour and a silky smooth, matte/pearl finish.
Connect In Colour Eyeshadow Palette: Encrypted Kryptonite
£25.60
A smoky-toned 6-pan eyeshadow palette innovated with our most pigmented formula to date. Create limitless makeup looks – from subtle to dramatic.
(4)
Brushstroke 24-Hour Liner
£17.60
A liquid eye liner pen with a precision brush tip that wears strong all day long for 24 hours.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
Squirt Plumping Gloss Stick
£22.00
Looks like a lip balm. Shines like a gloss. Explore lustrous pops of sheer colour with our plumping gloss stick. This non-sticky, lightweight formula nourishes lips and glides on to create a glossy, wet-lip look.
  1. Go gore by going back and building the intensity of all the shades, including tapping more Diva lipstick onto the centre of the mouth. (Bonus points for red contact lenses!)
  2. Make it more by adding MACximal Silky Matte Lipstick in Ruby Woo on your lips and glueing red rhinestones around your eyes.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.

SHOP CLOWN MAKEUP

BEST SELLER

HOW TO GET THE CLOWN MAKEUP LOOK

On-screen jokers and harlequins swear by these products for clown makeup that lasts. With clowncore trending for Halloween and beyond, this look has never been more popular. Makeup Artist Matyas takes this look from cheerful to chilling in just a few swipes.

  1. Start by painting the perimeter of your temples and around your lips with Paint Stick in shade Pure White.
  2. Using the Colour Excess Gel Pencil Eye Liner in Perpetual Shock!, draw a diamond shape above and below your eyes in an asymmetrical pattern.
  3. Generously sweep Powder Blush in Frankly Scarlet onto your cheeks.
  4. Overline your lips with Lip Pencil in Vino or Cherry, extending it out past the corners, then fill your lips in with MACximal Silky Matte Lipstick in Russian Red.
  5. To make it gore, intensify the shadows of your eyes and hollows of your cheeks using the Deep Brown Paint Stick. Extend the corners of your lips even further, then rub Russian Red lipstick on your fingers and swipe them across your mouth, neck and body.
  6. Go for more by using the Black Black shade from the Paintstick palette to draw one exaggerated brow on one eye and a star on the other eye. Top with Dazzleshadow Liquid in Diamond Crumbles.
(12)
Paint Stick
£26.00
A highly pigmented, emollient colour stick that imparts zero grease or shine.
Colour Excess Gel Pencil Eyeliner
£17.60
With 12-hour waterline and 24-hour+ lid wear, discover smooth-glide application and saturated colour in a single swipe.
(349)
Powder Blush
£28.00
A blush that applies evenly and adheres lightly to skin to achieve a natural-looking application of colour.
(451)
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
(12)
Paint Stick
£26.00
A highly pigmented, emollient colour stick that imparts zero grease or shine.
(11)
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
Dazzleshadow Liquid
£17.60
An ultra-shiny liquid eyeshadow that glides across lids for a wash of brilliant colour that keeps its splendour for up to eight hours.

    SHOP DOLL MAKEUP

    BEST SELLER

    HOW TO GET THE DOLL MAKEUP LOOK

    Life in plastic is fantastic – and so is this doll makeup tutorial by Makeup Artist Keri Blair on model Cameron Rawls. With dolls, brats and pocket-sized toys recently taking over pop culture, you’ll be in good company with this porcelain look.

    1. Using Colour Excess Gel Pencil Eyeliner in Perpetual Shock!, create the eye shape you want and fill it in using the pencil. Use a small firm brush to blend and perfect. (For a longer lasting application, set the pencil with Eyeshadow in Tilt).
    2. Line the top lash lines and create wings with Liquidlast 24-Hour Waterproof Liner in Point Black. For a more dramatic effect, line under the eyes just a bit lower than your natural lash lines to make eyes appear a bit larger and more doll-like, then add Eye Kohl in Fascinating and fill in the space between your lashes and the eyeliner.
    3. Add 89 Megastar Lash to the top lash lines to make eyes pop even more.
    4. Accentuate the apples of cheeks using Powder Blush in Frankly Scarlet for a doll-like effect.
    5. Finish your look with a bold pink lip colour like MACximal Silky Matte Lipstick in Candy Yum-Yum.
    Colour Excess Gel Pencil Eyeliner
    £17.60
    With 12-hour waterline and 24-hour+ lid wear, discover smooth-glide application and saturated colour in a single swipe.
    (46)
    Eyeshadow
    £16.00
    A highly pigmented powder that applies evenly and blends well.
    (1)
    Liquidlast 24-Hour Waterproof Eyeliner
    £17.60
    A liner that combines long-lasting wear with a precision line.
    (8)
    Eye Kohl
    £16.00
    An eyeliner with rich colour and a silky smooth, matte/pearl finish.
    89 Megastar Lash
    £6.25
    A pair of lashes that take centre stage with an extra-dramatic and super-voluminous feathered style in a crisscrossed pattern.
    (349)
    Powder Blush
    £28.00
    A blush that applies evenly and adheres lightly to skin to achieve a natural-looking application of colour.
    (11)
    MACXIMAL SILKY MATTE LIPSTICK
    £25.00
    Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.

    SHOP WITCH MAKEUP

    HOW TO GET THE WITCH MAKEUP LOOK

    Feeling wicked? Witches from the stage to the big screen have long relied on MAC products for colour-true shades that defy gravity. Makeup Artist Rosie Humphreys shows you how to be the most popular sorcerer at the party with this witch makeup tutorial.

    1. Brush Eyeshadow in That’s Showbiz Baby onto the outer corners of eyes and into the creases, extending it out toward the brows in a dramatic shape. Add Eye Shadow in What’s The Wifi? onto lids.
    2. Define the lower lash lines and outer corners with Colour Excess Gel Pencil Eyeliner in Glide Or Die.
    3. Tap Glitter into the creases and finish with several coats of MACStack Mascara and the 7 Lash.
    4. Smooth Retro Matte Liquid Lipcolour in Caviar onto lips and top with Lipglass Clear.
    5. Make it gore by using Brushstroke 24-Hour Liner in Brushblack to draw stars and symbols around the eyes, and smudge Paint Stick in Black Black into your hairline and down your neck and chest.
    (46)
    Eyeshadow
    £16.00
    A highly pigmented powder that applies evenly and blends well.
    (46)
    Eyeshadow
    £16.00
    A highly pigmented powder that applies evenly and blends well.
    Colour Excess Gel Pencil Eyeliner
    £17.60
    With 12-hour waterline and 24-hour+ lid wear, discover smooth-glide application and saturated colour in a single swipe.
    (8378)
    MACStack Mascara
    £21.60
    An endlessly buildable, non-clumping mascara that stacks on infinite layers of volume and length. Now available in Chesnut Stack, our brown mascara!
    (25)
    7 Free Spirit Lash
    £6.25
    Lashes with a natural length for everyday glamour.
    (500)
    Retro Matte Liquid Lipcolour
    £25.00
    A colour-saturated Liquid Lipstick with Colour-Flex Technology. Pigment-soaked colour with a velvety mattest-matte finish with 8-hour wear that resists fading.
    (113)
    Lipglass Clear
    £22.00
    A unique clear lip gloss that can create a glass-like finish or a subtle sheen.
    (4)
    Brushstroke 24-Hour Liner
    £17.60
    A liquid eye liner pen with a precision brush tip that wears strong all day long for 24 hours.
    1. Make it even more by smoothing shade My Kid Could Make That from the Connect In Colour Eyeshadow Palette: H-iFi Colour all over the centre of your face. Contour with Eyeshadow in Coquette and extend it down past your neck and chest for an all-over green look. Set the look with powder.
    (1)
    Connect In Colour Eyeshadow Palette: Hi-Fi Colour
    £36.80
    A technicolour 12-pan eyeshadow palette innovated with our most pigmented formula to date. Create limitless makeup looks – from artistic to ultra-cosmic.
    (46)
    Eyeshadow
    £16.00
    A highly pigmented powder that applies evenly and blends well.
    SHOP HALLOWEEN MAKEUP LOOKS
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    7 EASY HALLOWEEN MAKEUP IDEAS FOR 2024

    Ovtober 7, 2024 by Cat Quinn

     

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