FOLIO LIPSTICK IS BACK — HOW TO GET
THE 90S LOOK
THE 90S LOOK
January 6, 2025 by Amanda Etkind
Concealer lips are so back—and we’re here for it. It’s time to enter your 90s-grunge era with the Folio Makeup trend that is hot for Autumn/Winter 2024. The star of this trend? MACximal Silky Matte Lipstick in Folio. The fan-favourite concealer lips shade that defined the 90s and 2000s is back. This greyish beige lipstick is not your average nude hue – it leans more cool-toned than most neutrals that we’ve recently seen. “The thing about this lipstick that makes it unique is that you don't really see [this colour] anywhere else,” says Alexandra French, Makeup Artist. “It’s this kind of like grey…like a beige-grey dead lip, but it’s hot.”
While it may be currently trending among the cool girls of the moment, it was made famous by the icon of the decade who wore and loved it. “MAC Folio was an anarchist lip — a rebellious response to the hyper-femininity of the 90s supermodel movement,” says Victor Cembellin, MAC Senior Artist, who has been with the brand for 29 years.
Folio fits right into the resurgence of off-kilter neutrals. Now, you can create this grungy nude lip combo with the iconic MACximal Silky Matte Lipstick in Folio and Lip Pencil in Stone. “Folio took a luxury classic and made it more underground, " says Terry Barber, MAC Creative Director of Makeup Artistry who has been with the brand for 32 years. "It was an indie beige.”
While it may be currently trending among the cool girls of the moment, it was made famous by the icon of the decade who wore and loved it. “MAC Folio was an anarchist lip — a rebellious response to the hyper-femininity of the 90s supermodel movement,” says Victor Cembellin, MAC Senior Artist, who has been with the brand for 29 years.
Folio fits right into the resurgence of off-kilter neutrals. Now, you can create this grungy nude lip combo with the iconic MACximal Silky Matte Lipstick in Folio and Lip Pencil in Stone. “Folio took a luxury classic and made it more underground, " says Terry Barber, MAC Creative Director of Makeup Artistry who has been with the brand for 32 years. "It was an indie beige.”
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
NEW SHADE 🤎
Get the Folio Makeup look with 90s-grunge on-trend essentials.
Stephanie pairs Lip Pencil in Stone with MACximal Silky Matte Lipstick in Folio.
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
HOW TO GET THE FOLIO MAKEUP TREND
LOOK 1: Enter your 90s-grunge era with a nuanced nude lip combo – starring MACximal Silky Matte Lipstick in Folio.
- Line your lips with precision, using Lip Pencil in cool-toned Stone for light-to-medium skin tones, and Chestnut for deep skin tones.
- Smooth MACximal Silky Matte Lipstick in Folio onto the centre of your lips, then slightly blend into the lip lines.
- Define your eyes with the shade Showstopper from the Connect In Colour Eye Shadow Palette: Encrypted Kryptonite.
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
Connect In Colour Eyeshadow Palette: Encrypted Kryptonite
£32.00
A smoky-toned 6-pan eyeshadow palette innovated with our most pigmented formula to date. Create limitless makeup looks – from subtle to dramatic.
Judes wears Lip Pencil in Stone and MACximal Silky Matte Lipstick in Folio.
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
LOOK 2: Concealer lips are so back! Channel 90s-grunge with this trending nude lip combo – starring MACximal Silky Matte Lipstick in Folio.
- Line your lips with precision, using Lip Pencil in cool-toned Stone for light-to-medium skin tones, and Chestnut for deep skin tones.
- Tap MACximal Silky Matte Lipstick in Folio onto the centre of your lips, blurring out to the edges with your fingertip.
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
Lip Pencil
£20.00
An ultra-precise lip liner with a creamy formula in a wide range of shades, designed for shaping, lining or filing in lips.
MACXIMAL SILKY MATTE LIPSTICK
£25.00
Our iconic Matte Lipstick is now bigger and better – with more colour, more comfort, more wear. The matte formula you know and love is upgraded to a silkier, smoother texture in pigment-rich hues – from iconic to new. Glide on for maxed-out colour with 12hr wear.
Connect In Colour Eyeshadow Palette: Encrypted Kryptonite
£32.00
A smoky-toned 6-pan eyeshadow palette innovated with our most pigmented formula to date. Create limitless makeup looks – from subtle to dramatic.
SHOP FOLIO
